Reed’s has been named the presenting sponsor for the 2026 Downtown Tupelo Christmas Parade, according to event organizers.
The company has served as the annual sponsor of the parade, helping to bring festive floats, lights, and holiday cheer to downtown Tupelo each year.
Organizers credited Reed’s for their ongoing support, which helps create cherished family traditions and enhances the community celebration. The parade remains a popular event in Tupelo, even as the holiday season is still months away.
Officials expressed gratitude for Reed’s continued investment and partnership in making the event possible. The 2026 parade is expected to be a highlight of Tupelo’s holiday season, organizers said.
